Streetwear has grown from a niche style into a significant cultural phenomenon, especially among Generation Z. This electrifying movement goes beyond clothing; it's a lifestyle filled with self-expression and a bold challenge to traditional fashion norms. In this blog post, we’ll dive into how streetwear has become a crucial aspect of Gen Z's identity and why it represents much more than just a passing trend. The Roots of Streetwear Streetwear originated in the late 1970s an