ABOUT US

“Run Your Code. Wear Your Vibe.”

VYBE EXE isn’t just a streetwear label. It’s a story of energy, rebellion, and raw execution.

Born in the classrooms and corridors of NMIMS, VYBE EXE was founded by six marketing students who shared more than just lectures and projects—they shared a vision. A vision to create a brand that breaks the rules, speaks the unspoken, and channels the underground pulse of the streets into wearable culture.

The name says it all:

• VYBE – the rhythm you carry, the aura you radiate, the statement you make without even speaking.

• EXE – short for execution, a nod to action, to coding your identity, and to running life like a program you control.

Together, they fuse into VYBE EXE, a streetwear brand that isn’t about following trends—it’s about executing your own.

What We Stand For

• Authenticity → No filters, no fakes. Just raw self-expression.

• Creativity → Inspired by design, marketing, and culture, our pieces are crafted to be both bold and meaningful.

• Community → VYBE EXE is a movement for those who live on their own terms—the dreamers, the hustlers, the outsiders, the creators.

Why We Exist

Fashion has always been about identity. But we wanted to go deeper. We wanted to create a brand that feels like a code you run in your daily life—one that expresses your hustle, your vibe, and your execution.

We don’t see clothes as just fabric. To us, every hoodie, every tee, every drop is a piece of culture. A signal. A statement. A vibe, executed.

The Future

VYBE EXE is just getting started. What began as an idea between six students is becoming a lifestyle for those who resonate with the underground, the unconventional, and the unapologetic. We’re building more than a brand—we’re building a collective.

This is not just fashion. This is not just hype.
This is VYBE EXE.
Run Your Code. Wear Your Vibe.